Canonical public facts
Kassie
Kassie is the inbound AI SDR for B2B companies, helping them generate qualified pipeline from website visitors.
Company and category
- Company
- Kassie AI, Inc.
- Founder
- Raphael Chi
- Category
- Inbound AI SDR
- Target customer
- B2B companies that want to turn relevant website traffic into qualified pipeline. Fit depends on the company’s website demand, buyer needs and sales process, rather than whether it operates in technology or software.
Product workflow
- A website visitor starts a conversation.
- Kassie answers from approved knowledge.
- She learns company, use case, urgency, and fit.
- She advances or disqualifies the opportunity.
- Qualified prospects book with sales.
- Sales receives the conversation and qualification context.
- The customer measures the opportunity in Kassie Workspace.
Commercial facts
Growth starts at $1,000 per month, billed annually ($12,000 per year, paid upfront), or $1,500 per month, billed monthly. Both options include the same product and services. Enterprise pricing is custom.
Most customers can go live in 3 to 5 business days once the required access and approvals are available. We handle knowledge setup, qualification design, integration configuration, booking tests, and website deployment.
Integrations
- HubSpot: Send qualified visitor and conversation context to HubSpot.
- Salesforce: Send qualified visitor and conversation context to Salesforce.
- Google Calendar: Connect Google Calendar to Kassie.
- Outlook Calendar: Connect Outlook Calendar to Kassie.
- Calendly: Let qualified visitors book the right Calendly meeting from the conversation.
- HubSpot Meetings: Connect HubSpot Meetings to Kassie.
- Cal.com: Connect Cal.com to Kassie.
- Slack: Send configured Kassie notifications to the right Slack channel.
- Microsoft Teams: Send meeting, sales-accepted, and closed-won updates to your team’s Microsoft Teams channel. Standard channels. Configured during onboarding.
- Email: Receive configured Kassie notifications by email.
Choose either Slack or Microsoft Teams for channel notifications.
Security summary
Kassie protects customer information through controlled access, customer data separation, and encrypted integration credentials.
- Controlled workspace access: Kassie Workspace requires authenticated access. Permissions determine who can view and manage customer information and settings.
- Customer data separation: Customer data access is scoped to the appropriate workspace, with server-side checks enforcing those boundaries.
- Protected integration credentials: Credentials for supported integrations are encrypted before storage and handled on the server.
- Authorized connections: Your team chooses which systems to connect and authorizes the permissions needed for those integrations.
Published writing / Knowledge corpus
AI SDRs
The second wave of AI SDRs has a measurement problem
Judge inbound AI SDRs by their decisions. Review misleading bookings, good prospects rejected, sales acceptance and the next steps buyers actually take.
https://kassie.ai/blog/ai-sdr-second-wave-measurementPipeline & Qualification
What Clay’s 6,346 demo requests do and don’t tell us
Clay reported 2,013 email responses to 6,346 demo and contact submissions. What that measures, what it cannot prove, and how to audit your own inbound.
https://kassie.ai/blog/clay-demo-request-study-inbound-auditAI SDRs
Your unanswered buyer questions are a research backlog
Turn unanswered buyer questions into reviewed improvements. Separate missing knowledge, retrieval failures and product gaps before changing what your AI SDR says.
https://kassie.ai/blog/unanswered-buyer-questions-research-backlogWebsite Conversion
LinkedIn Lead Gen Forms vs landing pages for B2B
Compare LinkedIn Lead Gen Forms vs landing pages for B2B. Choose by buyer intent, follow-up effort, and cost per qualified opportunity, with a worked example.
https://kassie.ai/blog/linkedin-lead-gen-forms-vs-landing-pagesPipeline & Qualification
How to reduce B2B demo no-shows
Reduce B2B demo no-shows with useful confirmations, reminders, easier rescheduling, and clear attendance metrics. Build a practical process after booking.
https://kassie.ai/blog/reduce-b2b-demo-no-showsPipeline & Qualification
Multilingual inbound sales requires more than translation
Multilingual inbound sales needs accurate market answers, approved terminology, and a workable sales handoff. Learn what to prepare and test before launch.
https://kassie.ai/blog/multilingual-inbound-salesAI SDRs
What Anthropic’s buying agent changes about B2B inbound sales
Anthropic’s buying agent raises a bigger question for B2B sales: which work should happen before a meeting, and where does a human actually help?
https://kassie.ai/blog/anthropic-buying-agent-b2b-inbound-salesPipeline & Qualification
The second conversation is the real test of an AI sales agent
Returning B2B buyers need continuity. Learn how AI sales agents should use deal context, respect access boundaries, and move an existing evaluation forward.
https://kassie.ai/blog/returning-buyers-ai-inbound-salesWebsite Conversion
What happens after AI recommends your product?
AI search can get your B2B product shortlisted. Learn how to turn those visits into informed evaluations, qualified conversations, and credible pipeline.
https://kassie.ai/blog/convert-ai-search-traffic-b2b-pipelinePipeline & Qualification
The next sales conversation happens without you
Help prospects take an evaluation back to their team with clear product evidence, implementation requirements, commercial terms, and unresolved questions.
https://kassie.ai/blog/help-b2b-buying-groups-evaluateAI SDRs
The best inbound AI SDRs for B2B websites in 2026
Compare inbound AI SDRs for B2B website conversations, qualification, booking, demos, and support. See which products fit your workflow and how pricing differs.
https://kassie.ai/blog/best-ai-reps-b2b-website-inboundWebsite Conversion
Drift is being sunset. What should replace it?
Compare Drift alternatives for website conversations, qualification, booking, and support. Learn what is changing and how to plan a careful migration.
https://kassie.ai/blog/drift-alternativesAI SDRs
The best Qualified alternatives for B2B website inbound in 2026
Compare Qualified alternatives by website-conversation scope, CRM fit, demos, scheduling, and pricing. Build a shortlist around the work you need.
https://kassie.ai/blog/qualified-alternativesAI SDRs
What does an inbound AI SDR actually do on a B2B website?
Learn what an inbound AI SDR does on a B2B website, from answering prospect questions and qualifying fit to booking meetings and generating qualified pipeline.
https://kassie.ai/blog/what-does-an-ai-rep-doAI SDRs
The best 1mind alternatives for B2B website inbound in 2026
Compare 1mind alternatives for website qualification, live demos, product expertise, and sales-support workflows. Choose the scope your business needs.
https://kassie.ai/blog/1mind-alternativesWebsite Conversion
The pipeline you lose before the form fill
Discover how unanswered questions and unclear next steps can cost B2B websites potential pipeline before prospects ever submit a demo form.
https://kassie.ai/blog/website-pipeline-leakageAI SDRs
Inbound AI SDR vs. chatbot: what’s the difference?
Compare inbound AI SDRs and website chatbots by purpose, sales judgment, qualification, booking, and pipeline outcomes for B2B companies.
https://kassie.ai/blog/ai-rep-vs-chatbotWebsite Conversion
Get more pipeline from the traffic you already have
Learn how to turn existing B2B website traffic into qualified pipeline through clearer messaging, useful conversations, qualification, and better handoffs.
https://kassie.ai/blog/turn-website-traffic-into-qualified-pipelineAI SDRs
Before an AI SDR speaks for your business
Evaluate an inbound AI SDR with real prospect scenarios, verified product knowledge, qualification tests, and evidence that actions work before deployment.
https://kassie.ai/blog/how-to-evaluate-an-ai-repPipeline & Qualification
Qualification should happen while intent is live
Learn how to qualify website visitors through useful conversations, clear criteria, and thoughtful questions that help suitable prospects move forward.
https://kassie.ai/blog/qualify-website-visitors-in-real-timeAI SDRs
Inbound vs. outbound AI SDRs: what’s the difference?
Understand how inbound and outbound AI SDRs differ across prospecting, website conversations, qualification, and follow-up, and where their roles overlap.
https://kassie.ai/blog/ai-rep-vs-ai-sdrPipeline & Qualification
Measure the website like a revenue channel
Connect B2B website traffic to qualified opportunities. Learn which conversion, meeting, pipeline, and revenue metrics reveal what your website produces.
https://kassie.ai/blog/website-to-pipeline-metricsPipeline & Qualification
Traffic is not pipeline
Learn what makes a website visitor sales-qualified, how fit and intent differ, and why engagement, demo requests, and booked meetings are not automatically pipeline.
https://kassie.ai/blog/what-makes-a-website-visitor-sales-qualifiedWebsite Conversion
Speed to lead starts before the lead exists
Faster follow-up matters. But B2B prospects need help before submitting a form. Learn how to reduce the wait between a website question and a useful answer.
https://kassie.ai/blog/speed-to-lead-before-the-formWebsite Conversion
Add a conversation without breaking what already works
Add an inbound AI SDR to your B2B website while preserving demo forms, customer support, scheduling, and CRM workflows. A practical guide to a controlled rollout.
https://kassie.ai/blog/deploy-ai-rep-without-disrupting-inboundPipeline & Qualification
What would make an AI SDR worth the investment?
Build an inbound AI SDR business case using incremental opportunities, realistic win rates, customer economics, and full operating costs without inflating ROI.
https://kassie.ai/blog/ai-rep-roi